Posts tagged content
Blurring Lines, Part I

Reading up on a friend’s company in the advertising industry, I came across a great phrase:

Blurring the lines between advertising and entertainment.” 

It’s so true that the way we engage content is changing, and never more so than in advertising content. We are quick to fast-forward through every commercial break, but we pick up our phones no fewer than 50 times a day, often to open Instagram or Facebook or our email where we have given express permission to be marketed to.

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