On teachers, brands and lasting impact

How many teachers do you remember by name?

Think about high school. College. Seriously. How many do you actually remember?

And how many of them do you remember because they were great

Sitting here, I really can only remember the names of a handful of professors that I took classes with. I spent semesters—months—in their classrooms daily and hearing what they had to teach me.

But only a handful did more than speak at me. Only a handful invited me into their process of knowledge. Only a handful took the time to take the knowledge and facts and concepts from little bits and pieces and weave them deeper so they were engrained in me.

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Blurring Lines, Part II - Brands as Friends

In our last post we talked about blurring the lines between advertising and entertainment, especially as it comes to how and where we’ve given permission to be marketed to.

But what does this mean for brands? It’s an opportunity to be more surprising than ever. Know your audience better than ever. Tell them a story better than ever.  And all for a lot less than it costs to run an ad on the night of the Super Bowl, with similar levels of effectiveness if done well over time.

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Blurring Lines, Part I

Reading up on a friend’s company in the advertising industry, I came across a great phrase:

Blurring the lines between advertising and entertainment.” 

It’s so true that the way we engage content is changing, and never more so than in advertising content. We are quick to fast-forward through every commercial break, but we pick up our phones no fewer than 50 times a day, often to open Instagram or Facebook or our email where we have given express permission to be marketed to.

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Think Beyond the Headshot

Because why take a headshot when you can shoot a portrait?

Earlier this summer, as I was treating myself as a client and getting my ducks in a row to re-launch, it dawned on me: I was going to have to take a new headshot. Or really, my first official one.

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Genevieve EmblerComment
On Making Deep Fans

When people hear the word “fangirl” their minds may immediately go to an arena of 10 year old girls screaming at the top of their lungs as they watch Justin Beiber descend from the ceiling with angel’s things (it was a real thing. Look it up). While these “fangirls” would technically be labeled “Beliebers” we are all #fangirls of something. 

Dressing up like cows for free food.  (Chick-fil-a)

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Genevieve EmblerComment